Flipkart launches UPI handle to boost India's digital economy vision

Flipkart launches UPI handle to boost India's digital economy vision

In this digital world we are all digitally connected. Most of us buy anything from online platforms like Flipkart, the same Flipkart has launched UPI for the convenience of the customers, this has been explained in this article.

E-commerce marketplace Flipkart launched its Unified Payments Interface (UPI) handle to further enhance its digital payment offerings for all customers, including its 500+ million customers.

With Flipkart UPI, users can now set up their own UPI handle for online and offline Merchant transactions within and outside of the Flipkart marketplace. For a distinctive customer experience, loyalty features such as Supercoins, Cashback, Brand Vouchers, Milestone benefits and more will be offered post the UPI launch..

On the Flipkart app, Flipkart UPI can be used to pay for any product or service, including e-commerce transactions, Scan and Pay to UPI ID, and recharges and bill payments, the company said in a statement.

In its first phase, Flipkart has partnered with Axis Bank, wherein users can register for UPI with @fkaxis handle for their digital transactions using the Flipkart app.

"Recognising the dynamic digital landscape, the launch of Flipkart UPI seamlessly merges the convenience and cost-effectiveness of UPI with the trusted efficiency customers expect from us," said.

Dheeraj Aneja, Senior Vice President - Fintech and Payments Group at Flipkart. "At Flipkart, we are committed to delivering the best-in-class commerce experience to customers by offering safe and convenient payment options along with a wide array of rewards and benefits such as Supercoins, Brand Vouchers, and others," Aneja said.
According to Aneja, "Flipkart UPI underscores our dedication to shaping a digitally-empowered society and reaffirms our role as a leading catalyst in India's digital evolution."

It also introduces one-click and quick functionalities for recharges and bill payments, enhancing overall payment efficiency for the users.

With the tagline, 'India's Most Rewarding UPI', the offering aims to provide customers an intuitive, safe, and convenient digital payment experience through its integrated checkout funnel and a slew of delightful incentives including the benefit of instant refunds, according to the company.